Official Brand Guidelines
A refined identity for modern creative growth
Aurvana Creative uses an elegant serif-led system - sophisticated, timeless, and calm - while staying flexible enough for wellness, beauty, hospitality, and local business growth.
SophisticatedModernTrustworthyPremiumCalm
Download guidelines (PDF)Primary Lockup
Primary · Deep VerdantAccent · Creative Orange
The System
One identity, built in blocks
Reverse on darkBrand Voice
Editorial. Premium. Quietly confident.
The identity should feel intentional and calm - never loud or over-decorated. Let the layout breathe.
var(--color-accent)
Creative Orange - the single accent
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Compact markClear Space
140px
Minimum digital width for the full wordmark. 32px for the monogram.
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Typography
A serif voice, a modern hand
Outfit carries the clean, modern voice across headlines, body copy, and UI.
Display · Outfit
Aa
Hero headlines, section titles, and editorial moments. Weights 500 · 600 · 700.
H1 / HeroCreative systems for modern brands.
H2 / SectionDesigned to feel premium.
H3 / SubsectionBuilt on one clear system.
H4 / Card TitleEvery detail carries the brand.
H5 / LabelSmall moments matter too.
Usage Rules
Room to breathe, always
Do
- ✓Use the green logo on light cream, ivory, or white backgrounds.
- ✓Use cream or white logo artwork on dark green, charcoal, or black.
- ✓Give the logo generous clear space - at least the height of the “av” mark.
- ✓Pair Outfit headlines with clean IBM Plex Mono body copy.
Don’t
- ✕Do not stretch, skew, rotate, or distort the logo.
- ✕Do not place the logo over busy imagery without enough contrast.
- ✕Do not add shadows, outlines, gradients, or effects to the logo.
- ✕Do not mix extra accent colors into the core palette.
Brand Assets
Take the full guidelines with you
The complete brand guideline PDF covers the logo system, clear space, color values, typography, and usage rules in one file.